Tuesday, December 06, 2005

This Ain't Your Momma's Ice Cream Store

As a kid, I would often ride my bike to the local 31 Flavors for a 99 cent cone during the summer. While it's hard to find a 99 cent cone these days, it's getting easier to find a mighty good ice cream cone, shake, sundae or whatever your poison is.

Read about the new breed of ice cream stores such as Oberweis Dairy and Cold Stone Creamery in the current issue of Nation's Restaurant News.

Anticipate your landlord's next move

Todd Watkins, owner of 21 Martinizing Dry Cleaning stores across Detroit, felt that the location of his most profitable store at 1219 South Main Street in Royal Oak was in jeopardy. In 1994, Holiday Market, an upscale grocer and the tenant of the strip mall where Watkins' dry cleaning business was located, experienced its first expansion. Martinizing was asked to move to the end of the shopping center. This worked out well for Martinizing because they were also growing and needed the bigger space. However, Watkins could foresee another expansion for Holiday Market as more and more professionals moved into the city of Royal Oak during its rebirth. Watkins wanted to stay where he was because the Holiday Market brought him customers but he did not want to be without a location the next time Holiday Market decided to expand.

In 1999, anticipating further expansion of Holiday Market, Todd Watkins purchased a building two blocks from his current location at 1015 South Main Street as an insurance policy in case Martinizing was asked to move again. They rented it to Auto One, an automotive detailing store, for five years. Before he signed the contract, however, Watkins made sure he would be able to stay in his current location for at least five years. As it turns out, Holiday Market was ready for its next round of expansion after five years. Watkins just moved to his new location. Read about his expereince in the Detroit News.

Seinfeld Story Turns into Real Life Soup Franchise

Everyone knows the famous Seinfeld episode where the “Soup Nazi” made his mark on pop culture. But there was a real New York City soup slinger it was based on. Now the The Original Soupman restaurants are branching out as detailed in this Philadelphia based story. For more info on The Original Soupman franchise go here.

Franchises Growing at Home

According to Franchising.com, home based franchises are a growing trend. The main factors include the low overhead, lower cost of entry, lack of a commute, flexible schedules and no co-workers to deal with. Franchises like Expetec, molly Maid, Mr. handyman and others are popular home based franchises.